showing care and concern for our fellow employees an act of recognition or
something completely different?
my point of view, I have defined recognition as mostly an
intangible expression of acknowledgement and valuing of an individual or team,
for their positive behaviours, their personal effort, or contributions they
this definition, recognition occurs because:
(1) Some positive action or specific
positive behaviors have occurred by an employee on the job.
(2) You feel their actions merit
you acknowledging and valuing them for who they are or what they do.
(3) And, unlike rewards, you are not
expecting the employee to do something in return just because you’ve recognized
now, in response to a recent question asked of me, do you give recognition to
people because they’ve experienced a positive life event or perhaps they’ve had
some serious challenges?
Isn’t it about time you
incorporated video into your recognition programs? After all, everybody else
seems to be doing so.
Facebook’s Mark Zuckerberg implied
this when he said, “Video is a critical part of the future. It’s what our
community wants, and as long as we can make it social, I think it will end up
being a large part of our business as well.”
out these statistics:
In 2019, Wyzowl found that63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, as we arrive in 2019, the number has increased again to 87%. (Wyzowl)
By 2022, online videos will make up more than 82% of all consumer Internet traffic—15 times higher than it was in 2017. (Cisco)
Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
On average, people spend 2.6x more time on pages with video than without. (Wistia)
83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)
Using video in your online
recognition programs is the next best thing to being there in person.
Whenever I visit
an organization that has senior executives who are exemplary recognizers,
it’s a whole different ball game. Leaders who know and understand the
importance of recognition really drive the rest of the organization in making
leaders have set an expectation that giving good recognition is part of the way
their organization does things. They are visionary leaders who lead their
organizational culture and acknowledge people who live the values. They are
purpose driven. These leaders are present at as many recognition and award
events as they possibly can. And if they cannot attend, they will
assign another top recognizing leader.
Leaders who are
on board with recognition see it as the right thing to do for their people.
They have also seen the benefit that comes to the organization when you treat
your people with respect and value them and their contributions.
Looking at their
recognition strategy (note, they have one) you will find their C-suite
leaders endorse it fully in word and deed. And that includes budgetary support,
leadership actions and reinforcing management accountability on all
strategic recognition initiatives through performance management and feedback.
See if your
leaders demonstrate any of the following attributes as recognition
recognition training was always a knee jerk reaction to low scores on
recognition related questions on the latest employee engagement survey results
when I first started speaking and training on recognition skills.
recognition training is much more planned and strategic as human resource
leaders and organizational development specialist have grown in awareness of
recognition’s role and realize a lot of us need skills training.
The good news is
that giving meaningful, memorable, and motivational recognition can be
learning how to give recognition has not always been at the forefront of most
organizations’ learning curriculum.
Over the years I
have helped several large organizations in facilitating a team of their leaders
in developing a written recognition strategy. The challenge I face after they
have completed a recognition strategy session is leaving the owners of the
strategy document with instructions on how to implement it and then see them
make it happen.
recognition strategies become glorified documents that a manger or leader can
now say they have a written recognition strategy whenever someone asks.
But if you don’t
implement a strategy and plan then nothing ever changes.
Years ago when I
was leading a church congregation I invited a member to meet with me to discuss
a matter involving their publicly disciplining some of our youth. Ironically,
this individual also wanted to meet with me to discuss a different
We met that
evening, and I allowed them to start with their subject first. Afterward I
dealt with the more sensitive subject I had on my agenda. I can only tell
you it didn’t go over very well. In fact, they didn’t talk to me
for several weeks after.
However, I can
tell you I learned a very important lesson from that experience. And that
is, never mix agendas.
If someone wants
to see you about something, let that be the sole purpose for the meeting. Don’t
add something you have on your mind to the meeting.
In a similar
vein, never mix agendas with your employee recognition strategy either. Stay
focused on creating a recognition strategy all by itself and add nothing else.
are a lot of ways where you can make onboarding of new employees an exciting
time of welcome and recognition for them.
doesn’t have to be a very expensive process. By making a committed attempt to
acknowledge each new employee and celebrate their coming on board, you’ll be
going a long way to engaging new employees and encouraging them to stay and be
loyal to the people and organization.
about how you can make your employee welcome even more meaningful by
integrating employee recognition practices and programs.
are challenging things that people in corporations experience and one of
those times is when there is a merger and acquisition with another company.
affects people in so many ways and it can impact how you will proceed with
recognition and rewards.
that consulting firm McKinsey and Company found that “95 percent of
executives describe cultural fit as critical to the success of integration
following a merger. Yet 25 percent cite a lack of cultural cohesion and
alignment as the primary reason integration efforts fail.”
culture right is obviously critical after a merger.
he’s referring to here is that change is situational, as in the case we’re
discussing here with a merger. But transition is “the psychological process
people go through to come to terms with the new situation.” Thus change is
external and transition is internal.
In my training
sessions I ask managers in attendance different questions to help them get
grounded about employee recognition. I also want to discern how aware they are of
the impact a lack of recognition has on their employees.
What I can
assure you is, a large majority of managers already know that unrecognized
employees are at risk.
The most common
factor identified is that unrecognized employees will lack motivation, are demotivated, or have no motivation
at all. This leads to underperformance or low performance.
realize that when employees are
not appreciated it will frustrate them, they become unhappy, and could well be looking for another job so are
at risk of leaving the company.
research by Dr. Jean-Pierre Brun at the Université Laval in Quebec City, found
that the absence of employee recognition is the second leading cause of
workplace burnout and stress, right after workload.
Recognition is a
positive form of expression and meaningfully conveyed through the eyes. They
have described our eyes as “the windows to the soul.” Using appropriate eye
contact, when in the right country, can be a great behavioral skill and
enhancer to improving the recognition you give to people.
Your eyes can
become a great connecting force with recognition giving.