Align your recognition strategy with business objectives.
Determine your business and performance targets and then use social recognition to congratulate people on specific behaviours and use instant incentives to reward goals reached. Get this right and you will be very successful. Carefully define what behaviours and actions you really want to reinforce. Remember, whatever you say the behaviours are that is where people will focus their energies on. All you need to do is recognize people when they do the right behaviours and reward people when they get the right results.