Communicating with Leaders Using the “CNN Effect”


Exceptional senior leaders are foremost visionaries, whose mandate is to inspire other leaders to follow them to achieve specific goals. Their core responsibility is to produce results. Their bottom line is to increase business and generate a target income level, at a minimum cost and expense, to produce a healthy profit and a good return on investment for shareholders.

When educating senior leaders about the importance and power of recognition and rewards for achieving these business goals, it might be best to learn about and use what I call the “CNN Effect” to get the message across. (more…)