Creating a written recognition strategy is not as easy as it seems to create. It should not simply repeat the organization’s vision and mission statements. Nor is it a set of aspirational goals that never amount to anything, let alone try to change things.
Richard Rumelt is the Harry and Elsa Kunin Emeritus Professor of Business & Society at the University of California, Los Angeles Anderson School of Management. And as you can guess, his focus is primarily on strategy. He knows a thing or two about strategy.
Let me share with you some insights I gained reading his book so far and then apply those ideas to crafting a good recognition strategy.