One way that recognition can become a way of
life in your organization is to integrate recognition practices and the use of
your recognition programs into every facet of the lifetime employee experience.
This is the first of six posts that will
outlines different areas along the career path of a typical employee, and where
you can embed recognition into their everyday life at your organization.
If you haven’t already heard, there are fewer
companies today than 2 years ago that have a written recognition strategy. Wow!
That’s a shame.
According to the latest WorldatWork 2019 Trends
in Employee Recognition, only 49 percent of the organizations they surveyed
have a written recognition strategy. Fortunately, for the nearly half of these
organizations with a recognition strategy, 97 percent are aligned with
their organization’s business strategy.
The surprising thing was seeing how the
percentage of organizations with a recognition strategy declined from 55
percent in 2017 to 49 percent in 2019. I really thought more organizations
would commit to writing one. But, alas, I was wrong.
Why would organizations not have a recognition
strategy? Let’s examine some possible reasons why this
Each organization, large or small, should have a written recognition strategy to position recognition at the forefront in their organization.
Michael Porter, in his classic Harvard Business Review article, “What Is Strategy?” states that “strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals or performing similar activities in different ways.”
Naturally, Porter is speaking about a traditional business strategy and not about a recognition strategy.
But what can you learn from the wisdom of Michael Porter? Are there principles you can apply to crafting a recognition strategy? Let’s look carefully at his work. (more…)