It is wonderful when leaders take the bull by the horns to highlight new initiatives like your recognition programs, perhaps new program features, merging of company recognition platforms, you name it.

Have your president and/or CEO become well versed in describing and explaining the features of the recognition programs. Then have your CHRO reveal your program and demonstrate how you can recognize a colleague.

To have your recognition programs stand out from the crowd, you must have leaders who will lead the way with them.