Are Your Comments More Valuable Than Your Likes?

Many social recognition programs available from vendors operate very similar to Meta/Facebook. You have a social newsfeed where you can add status updates. And you can send themed specific ecards or social badges to celebrate achievements, thank people for their help, reward performance goals reached, and acknowledge colleagues’ birthdays and milestone celebrations. 

And there is something else that each of us can do. As we go on to our recognition and reward programs, there is the special opportunity to like the various recognition messages sent and to even add our personal comments.

Does liking and commenting make a difference to people? Is one better than the other? 

Let’s explore some research and see if we can extrapolate anything that we can apply in our social recognition programs. 

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