It is important to create a persona or profile of the leader or leaders you report to for when you need to present to them or gain approval on a proposal. Leaders think differently than rank-and-file employees. It’s these qualities that set them apart.

Read past talks they have given and check out the latest annual reports to gain insights about them. 

Talk to people who know them the best like their assistants and other managers who have had dealings with them.

Gather details about their background and where they have worked along with the job positions they have held.

Know their motivations and pain points that will help you understand their priorities and how they make decisions.

What do you know about their personal life, significant others in their life, family and so forth? What are their hobbies and interest than might give a human connection for you to relate to?

How will understanding your leader’s point of view help you with your recognition strategy and planning?