Why You Should Keep Length of Service Award Programs Going

One of the common decisions senior leaders make with length of service awards is their perception that they don’t produce any measurable return for the organization, is dropping them completely. 

This rationale of career milestone awards not impacting performance numbers and results has been around for many years. 

However, there is definitely an impact made when you give these awards. So, what benefits are there from continuing with milestone recognition? Should you keep going with length of service award programs?

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How to More Effectively Approach Milestone Recognition

Career milestone award or service award recognition programs have been around for many years.

Over those years there have been the customary plaques, symbolic crystal awards, and gold watches—and these used to start when a person reached 25-years of service.

But as tenure reduced significantly with economy and business changes, and retention of employees was harder to maintain, career milestones now begin at 5 years and 5-year increments thereafter. Today, you will find many companies now start career milestones at an employee’s first year of service.

The reality is, whether you give an employee something tangible or not, they always have a workplace anniversary every single year.

How do you plan to make the next round of your milestone recognition celebrations more meaningful and effective?

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Get More Video Happening In Your Recognition Programs

Isn’t it about time you incorporated video into your recognition programs? After all, everybody else seems to be doing so.

Facebook’s Mark Zuckerberg implied this when he said, “Video is a critical part of the future. It’s what our community wants, and as long as we can make it social, I think it will end up being a large part of our business as well.”

Check out these statistics:

  • In 2019, Wyzowl found that 63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, as we arrive in 2019, the number has increased again to 87%. (Wyzowl)
  • By 2022, online videos will make up more than 82% of all consumer Internet traffic—15 times higher than it was in 2017. (Cisco)
  • Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
  • On average, people spend 2.6x more time on pages with video than without. (Wistia)
  • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)

Using video in your online recognition programs is the next best thing to being there in person.

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Right Words of Recognition for Years of Service

What do you say to a person who reaches a specific milestone level in their years of service with the company?

This is something that is very important but frequently overlooked.

Over the years I have seen different milestones of recognition celebrated at many years of service award events.

Too often the years of service recognition is relegated to an online or manual process that makes things happen.

But planning the right words of acknowledgment to use isn’t always in the mix.

There should be thought put into the right words of recognition to use that accompany the event, the one on one encounter between a manager and employee, or the gift given to the employee.

I will give you some guidelines to consider for the right words of recognition. (more…)