Tag Archives: No Recognition Strategy

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Why Don’t You Have A Recognition Strategy?

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You know how surprised I am that the percentage of organizations with a written recognition strategy has actually dropped from 55 percent back in 2017 down to 49 percent in 2019.

I guess the question remains to be answered why this is. And while WorldatWork never asked respondents to answer why they had a recognition strategy or not, the issue needs to be answered. 

I won’t pretend to read people’s minds, but I can tell you from organizations I have subsequently worked with, why they didn’t have a recognition strategy before I worked with them. If you don’t have a recognition strategy, you just might relate with them. 

Check out some reasons below that organizations might give for why they don’t have a recognition strategy. 

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Why Is My Recognition Program Not Working?

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Perhaps you got lulled in by the 1990s mantra that “if you build it, they will come” when you designed your online recognition program.

The truth is the origin of that quote is a misquotation from the movie “Field of Dreams”. In the movie it is the lead character played by Kevin Costner, who hears the whisper from the cornfield, that “if you build it, he will come”. The “it” refers to a baseball field and the “he” is a long deceased, famous baseball player idolized by the lead character. 

We all know the premise of the quote as it relates to business contradicts basic marketing principles. Establish a need for something first before you ever build it. 

Let’s examine some reasons I have seen for why recognition programs may not be working very well.

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