What Do You Want Your Recognition Strategy To Look Like?

Each organization, large or small, should have a written recognition strategy to position recognition at the forefront in their organization.

Michael Porter, in his classic Harvard Business Review article, “What Is Strategy?” states that “strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals or performing similar activities in different ways.”

Naturally, Porter is speaking about a traditional business strategy and not about a recognition strategy.

But what can you learn from the wisdom of Michael Porter? Are there principles you can apply to crafting a recognition strategy? Let’s look carefully at his work. (more…)

The Most Common Problems With Creating a Recognition Strategy

You all know the importance and wisdom of creating a written recognition strategy. WorldatWork states 55% of companies have a recognition strategy as of 2017. Of those with a written recognition strategy, 95% of them are aligned with the organizational strategy.

Many things hold companies back from producing such a working document.

Here’s what I have observed as the most common problems. And I will share some ideas with how to solve them. (more…)