Isn’t it about time you incorporated video into your recognition programs? After all, everybody else seems to be doing so.

Facebook’s Mark Zuckerberg implied this when he said, “Video is a critical part of the future. It’s what our community wants, and as long as we can make it social, I think it will end up being a large part of our business as well.”

Check out these statistics:

• In 2019, Wyzowl found that 63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, as we arrive in 2019, the number has increased again to 87%. (Wyzowl)
• By 2022, online videos will make up more than 82% of all consumer Internet traffic—15 times higher than it was in 2017. (Cisco)
• Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
• On average, people spend 2.6x more time on pages with video than without. (Wistia)
• 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)

Using video in your online recognition programs is the next best thing to being there in person.