Each organization, large or small, should have a written recognition strategy to position recognition at the forefront in their organization.

Michael Porter, in his classic Harvard Business Review article, “What Is Strategy?” states that “strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals or performing similar activities in different ways.”

Naturally, Porter is speaking about a traditional business strategy and not about a recognition strategy.

But what can you learn from the wisdom of Michael Porter? Are there principles you can apply to crafting a recognition strategy? Let’s look carefully at his work. (more…)