How to Write the Best Recognition Strategy – Part 4

Implementing the Recognition Plan for Successful Impact

Many consultants enter organizations prepared to tell the leaders where they are failing in the area of the consultant’s expertise.

The process I have taught you over our four-part treatise on How to Create a Recognition Strategy, headlined the need for you to identify your own recognition strengths and weaknesses before starting the strategy piece.

If you have followed along so far, you will know the importance of crafting a Recognition Purpose and Philosophy statements. Following your assessment of recognition practices and programs you have everything you need to design a complete Recognition Plan to elevate recognition practices and programs in your organization.

That is often where consultants exit the scene. You have a plan with goals set and tactical objectives to make things happen. But then they leave you. And often things sputter out or nothing happens at all.

If there is one thing, I think is essential with a recognition project like this, is to provide you with the tools to implement the plan. Let’s get it off the paper and into action. Focus on moving into the implementation phase.

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How To Write the Best Recognition Strategy – Part 3

Develop Your Organization’s Recognition Plan of Action

You are getting really close to having not only a well-articulated recognition purpose and philosophy statement but also a solid recognition action plan to guide your organization on its recognition journey.

In the post How To Write the Best Recognition Strategy – Part 1, I explained the “Why” and need for a recognition strategy. 

Having a recognition action plan takes your recognition strategy beyond your organization’s purpose and beliefs for recognition. Now you have a complete strategy that will become a powerful tool for propelling recognition practices and programs and also driving your culture and helping to achieve your business strategy.

You’ll find more insights in How To Write the Best Recognition Strategy – Part 2 where I outline what you need with Creating a Recognition Purpose and Philosophy Statement.

Next comes your Recognition Plan. Your recognition plan is going to come from the gap analysis from your recognition assessment. A recognition assessment allows you to see on paper the strengths and weaknesses of your recognition practices, programs, policies, and procedures. 

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How To Get Emerging Leaders Involved With Recognition

You find yourself stuck with finding the resources you need to help with your recognition plans. 

Your organizational leaders want you to strategize how to make recognition a stronger tool to use within talent management and creating a positive employee experience. In the meantime, you must continue to manage the recognition programs, encourage managers to give recognition to employees they rarely see in person, and keep leaders informed of the ROI of employee recognition.

Why not team up with your organization or learning and development leaders and find out if your needs for recognition could become a goal for a team of emerging leaders? 

This is exactly what happened to us when an organization approached a colleague and I about presenting our thoughts and strategy around employee recognition in the retail industry.

The following happened, and you can follow these steps as a playbook to implement where you work.  

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How To Plan for Better Recognition for 2021

If you want people to give better quality recognition and to have people recognized more frequently than they are now, then you had better plan to transform recognition with a carefully thought out plan, now. 

Your engagement surveys, pulse surveys, focus group feedback, and recognition program data will give you both the qualitative and quantitative read on the state of employee recognition in your organization. 

Your job is to work with the leaders and managers in your organization to define and create the future of employee recognition. It’s time to plan out how you will achieve better recognition for 2021 in your organization. 

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How To Create a One-Page Recognition Strategy

A recognition strategy is a written document that outlines the purpose, direction, goals, and plans, for you and your organizational leaders to commit to doing, and make recognition giving a way of life and not just a program.

However, according to the latest WorldatWork 2019 Trends in Employee Recognition Survey, only 49 percent of the surveyed organizations have a written recognition strategy.

For that reason, I am helping you with how to create a written one-page recognition strategy to ensure you have something rather than nothing.

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How To Craft a Clear Purpose for Recognition

I love reading the latest business books and business magazines that inspire me to think about employee recognition in a fresh new way.

For example, in the September-October Harvard Business Review (HBR) there’s a great article on Put Your Purpose at the Core of Your Strategy by Thomas W. Malnight, professor at IMD, Ivy Buche, associate director, Business Transformation Initiative at IMD, and Charles Dhanaraj, a professor at Temple University. 

Now, as you would expect from HBR, these academics are addressing purpose as it relates to business strategies. But I instantly saw the application of the principles in this article towards creating a recognition strategy.

Are you ready?

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Never Mix Agendas With Your Recognition Strategy

Years ago when I was leading a church congregation I invited a member to meet with me to discuss a matter involving their publicly disciplining some of our youth. Ironically, this individual also wanted to meet with me to discuss a different subject.

We met that evening, and I allowed them to start with their subject first. Afterward I dealt with the more sensitive subject I had on my agenda. I can only tell you it didn’t go over very well. In fact, they didn’t talk to me for several weeks after.

However, I can tell you I learned a very important lesson from that experience. And that is, never mix agendas. 

If someone wants to see you about something, let that be the sole purpose for the meeting. Don’t add something you have on your mind to the meeting.

In a similar vein, never mix agendas with your employee recognition strategy either. Stay focused on creating a recognition strategy all by itself and add nothing else.

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How To Divide and Conquer Your Recognition Strategy

One challenge with any strategy development occurs after senior leaders have invested their time and energy in creating one. They just don’t give the same emphasis to implementing the strategy.

This happens for recognition strategies just as much as it does for business strategies.

A lot of work can go into creating a written recognition strategy and then it sits there. It’s a nice-looking document that does no good unless someone moves it into action.

Follow are suggestions for implementing your recognition strategy by dividing and conquering wherever you can.

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A Quick and Easy Recognition Strategy to Get You Going

Typical steps for creating a business strategy require senior leadership team involvement, analysis of previous financial and operational goals and outcomes, and direction as far as the future state of where the company should be heading.

Having a written recognition strategy puts recognition practices and programs on the same level as a corporate business strategy.

But what if you don’t have the luxury to get senior leaders and a sampling of departmental or business unit leaders in the same room? If you can’t facilitate and collaborate with others to create a recognition strategy document, what should you do?

I will show you how to create a quick and easy recognition strategy with a basic structure and outline, along with some questions to ask yourself as a guide. Are you ready? (more…)