It seems there are common problems that crop up when integrating employee recognition programs into an organization.
These problems create barriers to the success of the goals the organization hopes to achieve through strategically using recognition programs. Fortunately, the troubles recognition programs can sometimes present with are easily treated and resolved.
Look at the following scenarios and examine how you would tackle each one.
Perhaps you got lulled in by the 1990s mantra that “if you build it, they will come” when you designed your online recognition program.
The truth is the origin of that quote is a misquotation from the movie “Field of Dreams”. In the movie it is the lead character played by Kevin Costner, who hears the whisper from the cornfield, that “if you build it, he will come”. The “it” refers to a baseball field and the “he” is a long deceased, famous baseball player idolized by the lead character.
We all know the premise of the quote as it relates to business contradicts basic marketing principles. Establish a need for something first before you ever build it.
Let’s examine some reasons I have seen for why recognition programs may not be working very well.
Ben Feldman was a successful insurance salesperson back in the 1940s. When asked how he achieved his repeated multimillion-dollar sales year after year, he said, “If you’ve got a problem, make it a procedure and it won’t be a problem anymore.”
It is the same with improving your recognition programs. You first have to put some procedures in place, then you won’t have any more problems with your recognition and reward programs.
The key to consistently improving your recognition programs is to follow a quality improvement process, like the following.