This is the third post in a series on Embedding Recognition in the Everyday Life of the Company. In Part 1, I addressed integrating recognition into your onboarding strategy and practices. Then, in Part 2, I took up how you can weave recognition into your meetings and learning opportunities.
This post will cover more traditional
recognition moments such as career milestones (length of service anniversaries)
and retirement recognition.
As you read these ideas, evaluate how you are doing with recognition in your organization in these areas, and if there are steps you need to take to improve things.
Career milestone award or service
award recognition programs have been around for many years.
Over those years there have been
the customary plaques, symbolic crystal awards, and gold watches—and these used
to start when a person reached 25-years of service.
But as tenure reduced significantly
with economy and business changes, and retention of employees was harder to
maintain, career milestones now begin at 5 years and 5-year increments
thereafter. Today, you will find many companies now start career milestones at
an employee’s first year of service.
The reality is, whether you give an
employee something tangible or not, they always have a workplace anniversary
every single year.
How do you plan to make the next
round of your milestone recognition celebrations more meaningful and effective?
Isn’t it about time you
incorporated video into your recognition programs? After all, everybody else
seems to be doing so.
Facebook’s Mark Zuckerberg implied
this when he said, “Video is a critical part of the future. It’s what our
community wants, and as long as we can make it social, I think it will end up
being a large part of our business as well.”
out these statistics:
In 2019, Wyzowl found that63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, as we arrive in 2019, the number has increased again to 87%. (Wyzowl)
By 2022, online videos will make up more than 82% of all consumer Internet traffic—15 times higher than it was in 2017. (Cisco)
Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
On average, people spend 2.6x more time on pages with video than without. (Wistia)
83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)
Using video in your online
recognition programs is the next best thing to being there in person.
How are your career milestone or service award programs doing these days?
It seems the majority of organizations have tenure or long service award programs. According to WorldatWork’s 2017 Trends in Employee Recognition, length of service recognition remains the top ranked recognition program with 85 percent of organizations.
Historically, and especially within the public sector, career milestone years were only acknowledged when an employee reached 25 years or longer. Today, most progressive organizations commence with at least 5 years and then celebrate every 5-year increment thereafter.
But when you look at the US Bureau of Labor Statistics the average tenure for salaried employees is 4.2 years. That average drops to 2.8 years for the mobile 25 to 34 year old employees.