Are Your Comments More Valuable Than Your Likes?

Many social recognition programs available from vendors operate very similar to Meta/Facebook. You have a social newsfeed where you can add status updates. And you can send themed specific ecards or social badges to celebrate achievements, thank people for their help, reward performance goals reached, and acknowledge colleagues’ birthdays and milestone celebrations. 

And there is something else that each of us can do. As we go on to our recognition and reward programs, there is the special opportunity to like the various recognition messages sent and to even add our personal comments.

Does liking and commenting make a difference to people? Is one better than the other? 

Let’s explore some research and see if we can extrapolate anything that we can apply in our social recognition programs. 

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Get More Video Happening In Your Recognition Programs

Isn’t it about time you incorporated video into your recognition programs? After all, everybody else seems to be doing so.

Facebook’s Mark Zuckerberg implied this when he said, “Video is a critical part of the future. It’s what our community wants, and as long as we can make it social, I think it will end up being a large part of our business as well.”

Check out these statistics:

  • In 2019, Wyzowl found that 63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, as we arrive in 2019, the number has increased again to 87%. (Wyzowl)
  • By 2022, online videos will make up more than 82% of all consumer Internet traffic—15 times higher than it was in 2017. (Cisco)
  • Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
  • On average, people spend 2.6x more time on pages with video than without. (Wistia)
  • 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)

Using video in your online recognition programs is the next best thing to being there in person.

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It’s Important to Comment and Not Just Like Recognition

Whether you have a vendor designed social recognition program, or an enterprise social networking service like Yammer or Jive, learn to use them to their maximum recognition effectiveness.

The recommendation I am giving to you is the value of adding comments to your social news feed. (more…)

Top 10 Ways To Make Great Employees Feel Like Stars

Our companies have oodles of great employees who deserve red carpet treatment. We need to make sure we celebrate their achievements and recognize their hard work and contributions. Many of our employees quietly, and consistently, perform amazing work behind the scenes. Apply these Top 10 Ways and make your great employees feel like stars. (more…)

Why All Your Recognition Programs Should Be in One Portal

I was recently asked what the benefits are of integrating all of your recognition programs under one recognition portal.

Consolidating or bundling your recognition programs together, allows for greater flexibility with giving better and more frequent recognition in multiple ways.

Let’s take a closer look at what happens when you house your recognition programs under one portal. (more…)

Understanding How To Use Your Social Recognition Program

Whenever you see something great happening on the job, besides thanking them directly face-to-face, you can also use a social recognition program to instantly acknowledge your staff online.

Social recognition programs are another tool in your toolbox to better practice giving recognition to your peers and employees. And they help spread the good news of all worthwhile actions happening to others in the workplace because everyone can use it.

Our social recognition program is a great way to acknowledge your staff whenever you see something great happening or when someone reports outstanding performance of a colleague or direct report.

Over 40 percent of companies now have social recognition programs in place. If you don’t currently have a social recognition program you need to get excited about them and become a leading company.

Here are some key points to effectively using our social recognition program: (more…)

How To Make Social Recognition Work For You

Whenever you see something great happening on the job, besides thanking them directly face-to-face, you can also use a social recognition program to instantly acknowledge your staff online.

Social recognition programs are simply another tool in your toolbox to better practice giving recognition to your peers and employees. And they help spread the good news of all worthwhile actions happening to others in the workplace because everyone can use it.

But the success of social recognition programs has been shown to require three things: (1) executive expectations, (2) careful communication, and (3) unique understanding of the value of social recognition. (more…)