5 Ways To Get Your Leader’s Support For Your Recognition Strategy

One issue impeding recognition managers from initiating a recognition strategy is having the full support of their senior leadership.

Before undertaking the creation of a written recognition strategy and plan, you must operate with the full blessing of the leader you report to. Your leader knows all that is going on in the organization. They can tell you some of the direction happening. They will know what to beware of, or at least to be mindful of.

So, let me give you five ways to get your leader’s support for your recognition strategy.

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Does Having a Written Recognition Strategy Really Make Any Difference?

Apparently, some people question the need for a written recognition strategy. These are some things individuals responsible for recognition ask.

  • What benefit does an organization have with a recognition strategy over other organizations that don’t have one?
  • How does a recognition strategy really help me?
  • Does having a recognition strategy make any difference? 

Sure, you can live without having a recognition strategy. But I will always strongly endorse the need for having one. Following are my reasons why.

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What Makes For a Good Recognition Strategy?

Creating a written recognition strategy is not as easy as it seems to create. It should not simply repeat the organization’s vision and mission statements. Nor is it a set of aspirational goals that never amount to anything, let alone try to change things.

So, what makes for a good recognition strategy? That is what I thought I would investigate while reading Richard Rumelt’s book, Good Strategy Bad Strategy: The Difference and Why It Matters.

Richard Rumelt is the Harry and Elsa Kunin Emeritus Professor of Business & Society at the University of California, Los Angeles Anderson School of Management. And as you can guess, his focus is primarily on strategy. He knows a thing or two about strategy. 

Let me share with you some insights I gained reading his book so far and then apply those ideas to crafting a good recognition strategy.  

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Why The Best Recognition Strategy Can Still Be a Surprise

Okay, so you’ve written your recognition strategy. You have a vision and purpose statement for recognition practices and programs. You even have a plan drawn up with focus areas and objectives to see things implemented. 

Do you just launch the thing and see your recognition strategy unfold? The details drawn up do not mean it will accomplish your strategy as is. 

Life often has surprises in store for us. Even a recognition strategy can have surprises, too. 

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Why Don’t You Have A Recognition Strategy?

You know how surprised I am that the percentage of organizations with a written recognition strategy has actually dropped from 55 percent back in 2017 down to 49 percent in 2019.

I guess the question remains to be answered why this is. And while WorldatWork never asked respondents to answer why they had a recognition strategy or not, the issue needs to be answered. 

I won’t pretend to read people’s minds, but I can tell you from organizations I have subsequently worked with, why they didn’t have a recognition strategy before I worked with them. If you don’t have a recognition strategy, you just might relate with them. 

Check out some reasons below that organizations might give for why they don’t have a recognition strategy. 

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Why Recognition Needs To Be More Strategic Where You Work

One trend I am seeing with different clients over the last two years is the development of written recognition strategies. 

Organizations are leveraging a tighter mandate on recognition, especially when coupled with rewards in their programs. 

I’ve seen programs where lower-level reward amounts, whether point-based or gift cards, are opened up in global recognition and reward programs for employees to reward their peers. This can create problems when the cost of living is low in some countries and employees use the rewards more as a make up for lack of salary increases, rather than rewarding above and beyond actions. And some staff get into a tit-for-tat of “I’ll reward you if you’ll reward me” behaviors when controls or approvals are not present. 

So, why should recognition be more strategic in your organization? 

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How to Write the Best Recognition Strategy – Part 4

Implementing the Recognition Plan for Successful Impact

Many consultants enter organizations prepared to tell the leaders where they are failing in the area of the consultant’s expertise.

The process I have taught you over our four-part treatise on How to Create a Recognition Strategy, headlined the need for you to identify your own recognition strengths and weaknesses before starting the strategy piece.

If you have followed along so far, you will know the importance of crafting a Recognition Purpose and Philosophy statements. Following your assessment of recognition practices and programs you have everything you need to design a complete Recognition Plan to elevate recognition practices and programs in your organization.

That is often where consultants exit the scene. You have a plan with goals set and tactical objectives to make things happen. But then they leave you. And often things sputter out or nothing happens at all.

If there is one thing, I think is essential with a recognition project like this, is to provide you with the tools to implement the plan. Let’s get it off the paper and into action. Focus on moving into the implementation phase.

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How To Write the Best Recognition Strategy – Part 2

Creating a Recognition Purpose and Philosophy Statement­—Part 2 of 4

I’ve outlined the reasons why you should have a written recognition strategy for your organization. But where do you begin with creating one?

Organizations need a North Star to guide their recognition efforts. Which makes the first step in crafting a recognition strategy as creating a recognition purpose statement and accompanying philosophy statement.

Having a recognition purpose and philosophy statement unifies organizational leaders and those responsible for employee recognition practices and programs. It gets everyone nodding their heads in agreement with what they have outlined. Everyone is on the same page as to why you have recognition and what you believe about it.

So, let’s figure out how to create one.

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How To Write the Best Recognition Strategy – Part 1

Having a business strategy is absolute for driving a business with its concrete plans, which assists with making the right decision.

Likewise, having a written recognition strategy elevates the importance of recognition by outlining three powerful drivers for any organization. 

1.    A recognition strategy allows organizational leaders to spell out its purpose and philosophy for recognition and how they intend to use recognition the right way.

2.    A recognition strategy aligns with the overall organizational strategy and shows how the recognition practices and programs integrate to reinforce and drive results.

3.    A recognition strategy is also supportive of your people strategies, as it is driven by the organizational culture and recognizes people who live the organizational values.

The only question that remains is whether you have a written recognition strategy.

In this four-part series, I will outline how you can write the best recognition strategy essential to catapulting employee recognition practices and programs into the future.

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