One issue impeding recognition managers from initiating a recognition strategy is having the full support of their senior leadership.
Before undertaking the creation of a written recognition strategy and plan, you must operate with the full blessing of the leader you report to. Your leader knows all that is going on in the organization. They can tell you some of the direction happening. They will know what to beware of, or at least to be mindful of.
So, let me give you five ways to get your leader’s support for your recognition strategy.
Creating a written recognition strategy is not as easy as it seems to create. It should not simply repeat the organization’s vision and mission statements. Nor is it a set of aspirational goals that never amount to anything, let alone try to change things.
Richard Rumelt is the Harry and Elsa Kunin Emeritus Professor of Business & Society at the University of California, Los Angeles Anderson School of Management. And as you can guess, his focus is primarily on strategy. He knows a thing or two about strategy.
Let me share with you some insights I gained reading his book so far and then apply those ideas to crafting a good recognition strategy.
Okay, so you’ve written your recognition strategy. You have a vision and purpose statement for recognition practices and programs. You even have a plan drawn up with focus areas and objectives to see things implemented.
Do you just launch the thing and see your recognition strategy unfold? The details drawn up do not mean it will accomplish your strategy as is.
Life often has surprises in store for us. Even a recognition strategy can have surprises, too.
You know how surprised I am that the percentage of organizations with a written recognition strategy has actually dropped from 55 percent back in 2017 down to 49 percent in 2019.
I guess the question remains to be answered why this is. And while WorldatWork never asked respondents to answer why they had a recognition strategy or not, the issue needs to be answered.
I won’t pretend to read people’s minds, but I can tell you from organizations I have subsequently worked with, why they didn’t have a recognition strategy before I worked with them. If you don’t have a recognition strategy, you just might relate with them.
Check out some reasons below that organizations might give for why they don’t have a recognition strategy.
One trend I am seeing with different clients over the last two years is the development of written recognition strategies.
Organizations are leveraging a tighter mandate on recognition, especially when coupled with rewards in their programs.
I’ve seen programs where lower-level reward amounts, whether point-based or gift cards, are opened up in global recognition and reward programs for employees to reward their peers. This can create problems when the cost of living is low in some countries and employees use the rewards more as a make up for lack of salary increases, rather than rewarding above and beyond actions. And some staff get into a tit-for-tat of “I’ll reward you if you’ll reward me” behaviors when controls or approvals are not present.
So, why should recognition be more strategic in your organization?
Implementing the Recognition Plan for Successful Impact
Many consultants enter organizations prepared to tell the leaders where they are failing in the area of the consultant’s expertise.
The process I have taught you over our four-part treatise on How to Create a Recognition Strategy, headlined the need for you to identify your own recognition strengths and weaknesses before starting the strategy piece.
If you have followed along so far, you will know the importance of crafting a Recognition Purpose and Philosophy statements. Following your assessment of recognition practices and programs you have everything you need to design a complete Recognition Plan to elevate recognition practices and programs in your organization.
That is often where consultants exit the scene. You have a plan with goals set and tactical objectives to make things happen. But then they leave you. And often things sputter out or nothing happens at all.
If there is one thing, I think is essential with a recognition project like this, is to provide you with the tools to implement the plan. Let’s get it off the paper and into action. Focus on moving into the implementation phase.
Creating a Recognition Purpose and Philosophy Statement—Part 2 of 4
I’ve outlined the reasons why you should have a written recognition strategy for your organization. But where do you begin with creating one?
Organizations need a North Star to guide their recognition efforts. Which makes the first step in crafting a recognition strategy as creating a recognition purpose statement and accompanying philosophy statement.
Having a recognition purpose and philosophy statement unifies organizational leaders and those responsible for employee recognition practices and programs. It gets everyone nodding their heads in agreement with what they have outlined. Everyone is on the same page as to why you have recognition and what you believe about it.