Sometimes, you and I can fail miserably when we give gifts or awards to people.  

You can have all the best intentions. You checked off everything on your planning checklists and you completed the event tasks. But still the gift or award just sits there. Flat. Meaningless. Non-communicative. 

Just like the service award gift that one recipient had dutifully selected from the online catalogue. Then, only to find it one day still in the original mailing package, plopped in the middle of their work desk. Not a word spoken. Deathly silence. 

Not exactly a meaningful anniversary.