Isn’t it about time you
incorporated video into your recognition programs? After all, everybody else
seems to be doing so.
Facebook’s Mark Zuckerberg implied
this when he said, “Video is a critical part of the future. It’s what our
community wants, and as long as we can make it social, I think it will end up
being a large part of our business as well.”
out these statistics:
In 2019, Wyzowl found that63% of businesses were using video as a marketing tool. By the start of 2018, that had risen to 81%. Now, as we arrive in 2019, the number has increased again to 87%. (Wyzowl)
By 2022, online videos will make up more than 82% of all consumer Internet traffic—15 times higher than it was in 2017. (Cisco)
Social video generates 1200% more shares than text and image content combined. (G2 Crowd)
On average, people spend 2.6x more time on pages with video than without. (Wistia)
83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget. (Buffer)
Using video in your online
recognition programs is the next best thing to being there in person.
If you want to convince senior leaders of the importance and power of employee recognition, then seriously consider video recording recognition impact statements from your employees.
A recognition impact statement is preferably a video recorded (but could be written or audio-recorded) account of the impact that the presence or absence of employee recognition has had on employees personally, emotionally, physically, and on their motivation and engagement. (more…)